TVs don’t have to be ugly

LG is catching up with Samsung in the “lifestyle” TV arena, adding a new model to its LG OLED Objet collection launched last year. The new Posé is a slim version of Samsung’s Serif; it’s available in 42-inch, 48-inch, and 55-inch screen sizes and will launch in the third quarter of 2022, starting in Europe.

The Posé joins the 65-inch easel that was announced at CES (then called the Objet), which is designed to look like an art easel and has a sliding fabric cover to conceal the screen. Both can display artwork or photos when not in use.

But what is a lifestyle television? Why is there a premium for a TV to look good in our homes? “Looks good in the middle of my living room” seems to be a key consideration when buying a TV, just like when buying a sofa. Of course, this is in addition to the other essential specifications; bigger than my neighbor’s, better sound, great picture quality, and doesn’t require me to take out a loan to pay for it. But instead, TV makers have convinced us that a giant black rectangle in the middle of our home is the norm.

Whether you like the look of the Posé or the Easel, which I wouldn’t put on my house, the popularity of Samsung’s The Frame TV, which turns the black rectangle into a compelling work of art when not in use (and I have at home), clearly shows that there is an appetite for good design. But current options are expensive or sacrifice some of the features you want in a TV.

The Easel is a lifestyle TV that you lean against a wall.
Picture: LG

While there’s no pricing yet, both of LG’s new lifestyle TVs feature the OLED evo technology used in the company’s high-end models, so they’ll likely be pricey. The company’s 65-inch LG G2 Gallery Edition costs $3,200, more than $2,000 more than Samsung’s 65-inch The Frame, which opts for a cheaper screen than Samsung’s high-end models. The frame also sacrifices features like local dimming, while you pay around 30% premium for design-centric elements like flush mounting and hiding all wires and connections.

The Posé is the smaller, and therefore probably the cheapest, of the two new LG options. The free TV is placed in your living room, a bit like the Serif. But it’s slimmer than Samsung’s option, which has a thicker frame around it that can double as a shelf. The Posé features LG’s Gallery mode for displaying artwork or photos on its self-lit digital canvas, similar to The Frame’s image display capabilities. It also has an “efficient cable management system” to minimize clutter. However, we’re guessing there’s a wire somewhere, not that LG has developed a wireless power option as the press image suggests.

LG is showcasing its two arty new TVs at the Salone dei Tessuti during Milan Design Week, hinting at its target audience. But lifestyle TVs don’t just have to be ambitious. TV manufacturing has long been a follow-the-leader game, and there are hundreds of budget options that provide much of what the premium brands do. But there are still only a handful of designs that try to fit into your home like a piece of furniture or a work of art and aren’t just ugly black rectangles. It’s 2022, and it’s high time all TV makers stepped up and gave us more affordable and better-looking choices for the biggest screen in our homes.

#TVs #dont #ugly