CONCORD, North Carolina – Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickCars.com have extended their relationship with Hendrick Motorsports after agreeing to concurrent contracts that will run through the 2026 racing season.
The corresponding pacts represent three-year extensions for the driver and sponsor of the #5 Chevrolet Camaro ZL1, building on agreements announced in July 2021. HendrickCars.com will remain the team’s majority partner across 35 races and will continue to support Larson at all non-NASCAR events he attends.
HendrickCars.com is the online home for all of Hendrick Automotive Group. Visitors can shop thousands of new or used vehicles, locate collision repair and service centers, receive value to sell or trade in their car, chat online with customer service, discover career opportunities, learn more about vehicle protection programs and explore how the company gives back to the community.
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“When Kyle joined our team, expectations were very high both inside and outside the organization. To say he exceeded them would be an understatement,” said Rick Hendrick, owner of Hendrick Motorsports. and Chairman and CEO of Hendrick Automotive Group. “Not only has Kyle proven himself as a champion driver, but he has performed at a championship level outside of the race car. We are proud to continue our relationship and to see him represent our team and our brands in such a so positive. The coming years are very bright.”
In his rookie year with Hendrick Motorsports in 2021, Larson delivered one of the most memorable performances in NASCAR history, winning 10 points-paying races that included a clear-cut victory in the season finale for clinch his first Cup Series championship. The 30-year-old Elk Grove, Calif., native has had another outstanding effort so far in 2022 with two wins and his second straight playoff appearance with team leader Cliff Daniels. Larson is also a prolific dirt racer who competes in a range of cars and series outside of NASCAR.
Off track, Larson is engaged in a variety of community initiatives and launched the nonprofit Kyle Larson Foundation in March 2021. He has raised thousands of dollars to provide support for hands-on charities that benefit youth, families and communities in need today.
“I can’t explain how much this opportunity means,” Larson said. “The chance to compete for the best team and the best sponsors in the race is something every driver dreams of. I am honored to have amazing people in my corner and incredible support from so many fans. Thank you everyone at Hendrick Motorsports and Hendrick Automotive Group for believing in me, Cliff and our team.Although we have done great things so far, I truly believe that our best is ahead of us.
Highlighted by a year-over-year increase in organic traffic for HendrickCars.com and double-digit increases in conversions, vehicle leads, online customer interactions, business reviews and customer inquiries. job, Hendrick Automotive Group measured a three-to-one return on its marketing investment in NASCAR. Each of the website’s busiest days in 2022 has been associated with NASCAR-related initiatives. The company has also used Larson as a spokesperson for its corporate social responsibility programs, including $100,000 in contributions to high school STEM programs in Georgia, North Carolina and South Carolina this year.
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“Our partnership with Hendrick Motorsports continues to deliver impactful results for our business,” said Gary Davis, executive vice president and chief operating officer of Hendrick Automotive Group. “This is a key part of our efforts to establish HendrickCars.com as a national brand while providing business opportunities for our dealers across the country. We have been able to recruit talented people to the organization, supporting our teammates with unique incentives and engagement programs, amplifying our community support programs, and exposing the NASCAR fan to our nationwide dealerships.We followed the data and the decision to expand our relationship with Hendrick Motorsports was easy to take.
Hendrick Automotive Group has engaged in many successful motor racing marketing efforts. In addition to Larson, HendrickCars.com is the title sponsor of five-time NHRA champion Greg Anderson and has supported local motorsports.
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