‘Avatar: The Way Of Water’ Box Office Thursday Lands $17 Million, Great Audience Scores Early On – Update

FRIDAY AM UPDATE, POST EXCLUSIVE: Disney has officially announced that Thursday night previews for Avatar: The Way of the Water expect $17M – as we thought. The foreign current total at the end of Thursday is $50.4M, not counting China. PRC Day One appears to be around $18.5 million, bringing the James Cameron-led sequel’s cumulative worldwide total to just under $86 million.

Reviews on Rotten Tomatoes may have simmered at 79% fresh, however, audience reactions polled by Comscore/Screen Engine’s Posttrak are through the roof at 5 stars, 91% and 82% definitely recommend. These are numbers any studio would dream of. The composition of the audience was 89% GPs, 5% parents and 6% children under 12 years old. Men slightly outnumbered women at 59% versus 41%. The 18-34 crowd made up 61% of all ticket buyers last night. The over 45s were 14%. Those under 25 accounted for 41%. This last number is powerful given that some feared that this property was older. Again, older Avatar fans will find their way to this movie with the right seat, the right format they desire. No one wants to rush out to see this sequel and be stuck in a seat before 10 a.m. in 2D. Diversity participation was 35% Caucasian, 29% Latino and Hispanic, 15% Asian, and 13% Black. These demos will change throughout the weekend.

Again, as we told you, this preview is near Guardians of the Galaxy Vol. 2 and The Batman. It’s also ahead of the $15.3 million preview night of Jurassic World: Fallen Kingdomwhich began its sessions at 7 p.m. (until Avatar 2 3 p.m.) and then posted a $58.5 million opening weekend on Friday, $148 million.

Disney reports that the 20th Century Studios title outperformed with 61% of 3D showtime preview activity. This is 29% Traditional 3D, 15% Imax 3D, 14% PLF 3D and 3% Motion 3D. In North America, 404 IMAX 3D screens generated $2.63 million in ticket sales, representing 15.5% of the sequel’s domestic soundtrack last night. Among Imax discs: 2015 Star Wars: The Force Awakens stands as the large-format exhibitor’s biggest opening in the United States with $30 million, accounting for 12% of this photo’s $247.97 million opening weekend. by Christophe Nolan Interstellar stands as the top film with the largest share of Imax ticket sales in its opening weekend, at 26% ($13M on a $50M opening weekend).

The first one Avatar held midnight previews and grossed $3.5 million in 2009 for a first Friday of $26.7 million and 3 days of $77 million. Imax screens, which then numbered only 179 in the United States, earned $9.5 million of that number, representing 12.4% of the opening weekend.

We will have more updates for you as they come.

Tuk, voiced by Trinity Jo-Li Bliss, takes a bath in ‘Avatar: The Way of Water’

Disney/Everett Collection

EXCLUSIVE: We learn from our sources that James Cameron’s sequel to his highest-grossing film in the world, Avatar: the way of water, is currently on its way to a $17 million Thursday night from sessions that began at 3 p.m.

As always, these numbers may fluctuate. Currently Avatar: The Way of the Water‘s Thursday is around that of Guardians of the Galaxy Vol 2 ($17M Thursday night, $56M Friday, $146.5M over 3 days), and a little less jurassic world‘s ($18.5M Thursday from 7 p.m., $81.9M Friday, $208.8M opening) and that of The Batman ($17.6M Thursday night at 3 p.m., $56.6M Friday, $134M opening). The Batman ran at 2 hours and 56 minutes, while Avatar: The Way of the Water lasts 3 hours and 12 minutes.

Here’s what to keep in mind Avatar 2: People will flock to this by appointment. It’s for this reason that distribution sources expect this movie to run any weekend, even if it hits the low end this weekend. Avatar 2 will not be preloaded like Marvel Photos (Note Black Panther: Wakanda fornever posted a Thursday night of $28 million, a Friday of $84.2 million, and $181.3 million 30 days). Moviegoers see Avatar 2 want the perfect seat, the perfect moment, the perfect format. I hear it’s hard to find broadcast times for premium 3D, Imax, Dolby, and premium viewing in Los Angeles, New York, and Phoenix. It’s the Experience Auditoriums that will drive ticket sales for this peak weekend.

By tomorrow, Avatar 2 will be playing in 4,100 theaters (or 12,000 screens) in the United States, including 400 Imax auditoriums, 950 PLF (75% being 3D), 3,000 3D theaters, 280 D-box/4D motion auditoriums and 85 ScreenX locations .

Through this AM, box office analytics firm EntTelligence reports that the preview night and opening day of Avatar 2 only 53% of sales are for opening weekend, “which is a really good thing,” the org reports.

“That means that movie isn’t loaded up front with big box office drops. For comparison, a superhero movie often has over 70% pre-sales for the preview night/the day of openness. A rate of less than 70% is a good indicator of success. 53% eclipses that benchmark,” reports EntTelligence.

Another indicator that Avatar 2 is not pre-loaded: 23% of all presales are for the post-opening weekend. The following days of the film’s release, after the opening weekend, do better than Spider-Man: No Coming Home.

The average ticket price for a 3D premium general seat is $18.28 for Avatar 2, compared to $12.53 for a 2D seat and last weekend’s average theater ticket price of $12.04.

The Sequel has been Fandango’s #1 ticket seller every day since Monday, December 5. The Jon Landau-produced sequel also saw the highest share of 3D ticket sales on Fandango since 2015. Star Wars: The Force Awakens. According to a survey of more than 4,000 Avatar 2 ticket buyers, 79% want to see more blockbusters in 3D or premium widescreen.

First day abroad BO for Avatar: The Way of the Water by Nancy is $15.8 million from 15 major international box office markets, including France, Germany, Italy and Korea, and an additional $5.4 million from previews in China for a cumulative total of $21.2 million.

Avatar: The Way of the Water is certified 80% fresh among Rotten Tomatoes reviewers, just below the 82% they gave it for 2009 Avatar.

More updates tomorrow AM.

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