Apple’s 2023 roadmap: When to expect new product launches this year

Apple plans to launch at least 10 Apple devices this year, with new product releases seemingly slated for each quarter of the year.


After months of rumors about many of Apple’s upcoming devices, we’ve gathered information from a variety of sources to provide a tentative roadmap for the company’s launch plans this year. The timelines below are based on information from reliable sources such as Apple analyst Ming-Chi Kuo, Bloomberg‘s Mark Gurman and display analyst Ross Young – all of whom have very good track records for providing accurate information on Apple’s plans.

First semester 2023

Naturally, there is more specific information about Apple’s plans for the first half of 2023, as these devices are much further along in their development cycle. The fourth quarter of 2022 was the first time in 22 years that Apple hasn’t released new Macs, and with many Macs in Apple’s lineup desperately in need of an update, the first half of 2023 seems like a busy time in Mac. for new products.

first quarter

According to a report from Asia, Apple plans to release updated 14- and 16-inch MacBook Pro models specifically around March, but other sources have been reluctant to specify a more specific timeframe for the new machines. . Given that these devices are expected to launch since the fourth quarter of 2022, the new MacBook Pros seem to be the most definitely scheduled devices for the start of this year.

It’s worth noting that when the ‌M2‌ Max MacBook Pro and ‌M2‌ Ultra ‌Mac Pro‌ launch later this year, the current Mac Studio will contain outdated chip hardware and, logically, should also see a refresh – although we don’t have not heard concrete rumors about such an update so far.

It’s also possible that a new HomePod mini will accompany the revival of the full-size HomePod, likely with a newer chip.

second quarter

Entering mass production in Q1 2023, an all-new 15.5-inch MacBook Air model is the only device we know of on the cards for Q2, between May and August. That timing might suggest a launch that falls around WWDC, which Apple typically hosts in early June.

Second half of 2023

Less is known about the exact timing of Apple’s releases for the second half of 2023, but this could become a pivotal time for the company with the launch of an entirely new category of devices. The two devices placed for an indefinite period in the second half of the year are as follows:

It is essential to note that Apple’s headphones are still expected to enter mass production in the first half of 2023, so only the actual launch of the device is announced for the second half. That means Apple’s headphones could still be announced sooner rather than later in the first half of the year, but a more precise timeline is still hard to pin down.

Similarly, little is known about the next-gen AirPods Max, but they are expected to launch by 2024 with USB-C, and could launch in the second half of 2023 if trends set by the launch of other AirPods launches continue to be tracked.

Third quarter

  • iPhone 15, ‌iPhone 15‌ Plus, ‌iPhone 15‌ Pro and ‌iPhone 15‌ Ultra
  • Apple Watch Series 9

Apple’s third-quarter releases are almost always the most predictable launches on the company’s calendar, and 2023 is very likely to mirror previous years with the launch of new iPhone and Apple Watch models in September.

With Apple Watch Series 9 likely to get the first Apple Watch chip upgrade since Series 5, the Apple Watch Ultra could also get a 2023 refresh with a new chip.

Fourth trimester

Outside of 2022, Apple has released new Macs in the fourth quarter of the year every year since 2001 – so generally expect Mac releases around this time of year. While it’s among the less firm rumors for this year, Q4 2023 could be dominated by the ‌iMac‌, with two new models – one succeeding the 24-inch ‌iMac‌ with the M1 chip from 2021 and the other reviving with the top-end all-in-one position held by the ‌iMac‌ Pro between 2017 and 2021.

It’s also worth mentioning that there aren’t any rumors of any 2023 iPad refreshes other than the iPad mini – so it could be a while before there are several new iPad tablets. ‘Apple. Even the ‌iPad mini‌ could be pushed back to early 2024, according to ‌Ming-Chi Kuo‌.

At this early stage, Apple’s new product launch schedule for the year is still subject to change. The timelines will solidify throughout the year as announcement dates are locked in and we’ll likely have a good idea of ​​when to expect new devices as new rumors emerge.

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