Apple Music and Mercedes-Benz Bring Immersive Spatial Sound to Drivers Worldwide

October 16, 2022

PRESS RELEASE

Apple Music and Mercedes‑Benz Bring Premium Immersive Spatial Sound to Drivers Worldwide

PARIS Apple and Mercedes-Benz today announced that Apple Music’s highly acclaimed Spatial Audio with Dolby Atmos support is now available as a native experience in Mercedes-Benz vehicles for the first time, as part of of a shared commitment to providing customers around the world with the best music. live. Apple Music with Spatial Audio is fully integrated through the MBUX infotainment system in Mercedes-Maybach models, EQS and EQS SUVs, as well as the EQE and S-Class, equipping these vehicles with better than studio-quality sound. in any concert hall, and providing conductors with a fully immersive listening experience with unparalleled multi-dimensional sound and clarity.

“Sound quality is extremely important to Apple Music, which is why we’re excited to be working with Mercedes-Benz to make Spatial Audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, Vice President from Apple. Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience impossible to explain in words; you have to hear it for yourself to appreciate it. With Mercedes-Benz, we now have even more opportunities to deliver fully immersive music to our subscribers around the world. »

“We are joining forces to offer our customers an industry-leading music experience that is unparalleled in the industry,” said Markus Schäfer, Chief Technology Officer of Mercedes-Benz Group AG and Member of the Board of Management. “We are proud that our vehicles are the very first non-Apple devices to feature immersive spatial audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by seamlessly integrating hardware and software. »

Mercedes-Benz drivers who are already subscribed to Apple Music enjoy immediate access to an ever-growing selection of songs and albums available in Spatial Audio from some of the world’s biggest artists spanning all genres, including hip -hop, country, latin, pop, and classical. Apple Music also offers curated Spatial Audio playlists like Driving in Spatial Audio and Hip-Hop in Spatial Audio, where listeners can find and discover songs from their favorite artists. Plus, subscribers can access the entire Apple Music catalog of 100 million songs, thousands of editorially curated playlists, and daily picks from the world’s top music experts, including all artists. and hosts streaming on Apple Music 1, Apple Music Hits and Apple. Country Music Live Global Radio Stations.

Virgil Abloh’s limited-edition Mercedes-Maybach, launched to consumers last month, was one of the first cars in the world – and the first model in the Mercedes-Benz lineup – to offer this superior multi-dimensional soundscape powered by the Burmester high-end 4D sound system. The system includes 31 speakers, including six 3D speakers that emit their sound from above, four near-ear speakers in the front seats and an 18.5-litre subwoofer; eight sound transducers (two per seat); two amplifiers; and 1,750 watts of power. The technology will soon be rolled out to other models.

About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and provide users with groundbreaking services including the App Store, Apple Music, Apple Pay and iCloud . Apple’s more than 100,000 employees are dedicated to making the best products on earth and leaving the world a better place than we found it.
About Apple Music
Apple loves music. Apple has revolutionized the music experience with iPod and iTunes. Today, Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expert-curated playlists, and top artist interviews, conversations, and premieres. worldwide with Apple Music Radio. With original content from the most respected and loved people in music, autoplay, synchronized lyrics, lossless sound, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music delivers the best listening experience in the world, helping listeners discover new music and enjoy their favorites while empowering the global community of artists. Apple Music is available in over 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, as well as popular smart speakers , smart TVs and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.
About Mercedes-Benz
Mercedes Benz AG is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans, with approximately 172,000 employees worldwide. Ola Källenius is Chairman of the Management Board of Mercedes Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. In addition, the company aspires to be the leader in the areas of electric mobility and vehicle software. The product portfolio includes the Mercedes Benz brand with the Mercedes AMG, Mercedes Maybach, Mercedes EQ, G-Class brands as well as smart brand products. The Mercedes me brand offers access to the digital services of Mercedes Benz. Mercedes Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2021, it sold around 1.9 million passenger cars and nearly 386,200 vans. In its two business segments, Mercedes Benz AG is continuously expanding its global production network with around 35 production sites on four continents, while preparing to meet the demands of electric mobility. At the same time, the company is building and expanding its global battery production network across three continents. Sustainability being the guiding principle of the strategy of Mercedes Benz and of the company itself, it means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society in his outfit. The basis for this is the sustainable business strategy of the Mercedes Benz Group. The company thus assumes responsibility for the economic, ecological and social effects of its business activities and considers the entire value chain.

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